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While a Salesperson Was Trying to Describe a New Textbook

Question 19

Multiple Choice

While a salesperson was trying to describe a new textbook, the professor began to complain about the rising cost of textbooks. The salesperson responded with: "Yeah, it's not cheap to get a quality education these days." Then, after a pause, the salesperson continued, "Say, did I tell you who wrote the test bank that comes with this book?" Which method did the salesperson use to deal with this objection?


A) direct denial
B) acknowledge
C) postpone
D) referral
E) compensation

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