Multiple Choice
Which of the following statements is true about newspaper supplements?
A) Most national advertisers avoid them because of high clutter.
B) Newspaper supplements carry no national advertising.
C) Some of these publications are similar to national magazines and carry national and regional ads in four-color.
D) They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads.
E) Newspaper supplements are a category of newspapers just like daily,weekly,and national newspapers are.
Correct Answer:

Verified
Correct Answer:
Verified
Q24: According to Standard Rate and Data Service
Q49: A(n) _ test is a service offered
Q98: Cal O'Hanlon,an avid skier,takes a weeklong ski
Q100: Better Homes & Gardens,Newsweek,and Cosmopolitan are all
Q101: The goal of the National Newspaper Network,which
Q102: Which of the following statements about the
Q103: Marketers can achieve geographic selectivity in magazine
Q104: Selectivity,reproduction quality,creative flexibility,and prestige are all potential
Q105: Which of the following statements about newspapers
Q107: According to SDRS's classification of magazines,_ magazines