The More Specific the Firm's Advertising Objectives,the

Multiple Choice

The more specific the firm's advertising objectives,the:

A) easier it becomes to measure advertising effectiveness.
B) more difficult it is for competitor's advertising to be effective.
C) easier it is to measure the advertising-sales response function.
D) smaller the funding needed to meet advertising goals.
E) more difficult it is for a competitor to use competitive parity budgeting.