An Ad Campaign to Convince People to Stop Smoking Uses

Multiple Choice

An ad campaign to convince people to stop smoking uses three teens bungee jumping off a bridge.When they reach the ground,each grabs a soda can,opens it,and takes a drink.As the third person takes a drink,the can explodes and kills him.The final screen reads,"No other product but tobacco kills every third consumer." This ad is using a(n) _____ appeal.

A) comparative
B) irrational
C) leveling
D) fear
E) nonverbal