MATCHING
Match each item to the statement or sentence listed below.
a.marketing research
b.exploratory research
c.secondary data
d.primary data
e.sampling
f.hypothesis
g.nonprobability sample
h.interpretative research
i.focus group
j.marketing decision support system
k.sales forecast
l.jury of executive opinion
m.Delphi technique
n.sales force composite
o.trend analysis
p.exponential smoothing
q.marketing information system
r.data mining
-is the process of searching through databases to detect patterns.
2.is the process of collecting and using information for marketing decision making.
3.A(n) _____ is a planned, computer-based system designed to provide a continuous flow of information.
4.The process of discussing a marketing problem with informed sources is _____.
5.An estimate of future sales based on a statistical analysis of historical sales patterns is called _____.
6.is previously published information.
7.assigns weight to historical sales data, giving the greatest weight to the most recent data.
8.Information collected specifically for the investigation in process is _____.
9.is a technique based on the combined sales estimates of the firm's sales force.
10.is the process of selecting survey respondents or research participants.
11.A technique that gathers information from experts and redistributes several rounds of anonymous forecasts until participants reach a consensus is called _____.
12.A(n) _____ is a statement about the relationship among variables that carries clear implications for testing this relationship.
13.A(n) _____ involves personal judgment somewhere in the selection process.
14.The assessment of the sales expectations of various managers is a(n) _____.
15.An observational method in which customers are observed in their natural setting is called _____.
16.A(n) _____ is an estimate of company revenue for a specified future period.
17.Simultaneous personal interviews of a small group of individuals is a(n) _____.
18.A(n) _____ links a decision maker with relevant databases and decision tools.

Which of the Following Describes the Experimental Method of Marketing

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