Multiple Choice
Customer satisfaction is really about
A) preparation,presentation and follow-up from product and service providers to reduce complaints
B) collecting customer service data and then setting and maintaining minimum standards to reduce complaints
C) listening to your customers and then telling them what they want to hear
D) building an experience that meets or exceeds a customer's needs and expectations
Correct Answer:

Verified
Correct Answer:
Verified
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Q14: The only aim of quality customer service
Q16: 'Value' represents economic worth,practical utility and availability
Q18: The perception of an organisation held by
Q18: Most people who don't complain say the
Q19: Kilborn 2003 believes technology improves customer loyalty,and
Q20: Lifetime customer value<br>A)puts a value on existing
Q21: An interaction that occurs between customers without
Q22: An organisation is able to focus on
Q53: The intention when resolving customer complaints is