Multiple Choice
Coorgs Coffee,Inc.has substantial market share in South America but seeks growth.Its managers want to expand into North America and target cities with populations of 50,000-99,999.Which segmenting dimension is most likely being used by Coorgs Coffee?
A) geographic
B) behavioral
C) urgency to get need satisfied
D) demographic
E) attitudes of consumers
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Which of the following statements about positioning
Q18: A generic market description should NOT include<br>A)customer
Q20: When moving to international markets,some firms insist
Q21: Which is the first step in market
Q24: Saying that a good market segment should
Q27: A "substantial" market segment is one that
Q29: _ aim at one or more homogeneous
Q40: The first step in segmenting international markets
Q225: _ segmenting dimensions help decide whether a
Q273: Segmenting dimensions<br>A) are useful for segmenting consumer