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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    _____ Segmentation Divides Consumers into Groups According to Their Usage,loyalties,or
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_____ Segmentation Divides Consumers into Groups According to Their Usage,loyalties,or

Question 77

Question 77

Multiple Choice

_____ segmentation divides consumers into groups according to their usage,loyalties,or buying responses to a product.


A) Benefit
B) Demographic
C) Behaviouristic
D) Psychographic

Correct Answer:

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