According to the Chapter-Opening Vignette About Loyalty Programs

Multiple Choice

According to the chapter-opening vignette about loyalty programs:

A) About 50 percent of consumers modify when and where they shop in order to maximize loyalty benefits.
B) Few Canadian adults participate in more than one or two loyalty programs.
C) Consumers find loyalty programs confusing and of little value.
D) Consumers would rather have many small rewards than wait to accumulate towards a big ticket item.