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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 16: Direct Marketing
  5. Question
    _______ Are a Newer Source of Information About Consumers with Precise
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_______ Are a Newer Source of Information About Consumers with Precise

Question 20

Question 20

Multiple Choice

_______ are a newer source of information about consumers with precise purchase patterns.


A) Loyalty programs
B) Consumer promotions
C) Public relations
D) Personal selling

Correct Answer:

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