Multiple Choice
The National Geographic Society offers a variety of products to its subscribers through direct marketing.This is an example of:
A) cross-selling
B) renewal marketing
C) an unethical business practice
D) membership-based marketing
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q11: The two-step approach to direct marketing:<br>A) asks
Q12: Databases are used in all of these
Q13: The National Post calls its subscribers to
Q14: Disadvantages inherent in the use of direct
Q15: According to the chapter-opening vignette about loyalty
Q17: No other advertising medium can personalize the
Q18: In a study comparing the communication effects
Q19: When databases are used to identify the
Q20: _ are a newer source of information
Q21: Which off the following is NOT related