Multiple Choice
Database marketing is criticized because it is:
A) still a largely unsophisticated process
B) an invasion of privacy
C) unmonitored and uncontrolled by any internal or external forces
D) really unnecessary if the advertiser has properly targeted their marketing efforts
Correct Answer:
Verified
Correct Answer:
Verified
Q17: No other advertising medium can personalize the
Q18: In a study comparing the communication effects
Q19: When databases are used to identify the
Q20: _ are a newer source of information
Q21: Which off the following is NOT related
Q23: Which of the following is NOT an
Q24: In direct marketing situations,when it is necessary
Q25: An ad for pet health insurance contains
Q26: Which of the following companies employs a
Q27: Which of the following statements about direct