Multiple Choice
In direct marketing situations,when it is necessary to screen or qualify potential buyers,it is advisable to use:
A) the two-step approach
B) the one-step approach
C) direct mail rather than telemarketing
D) Canada Post's data on direct marketing purchasers
Correct Answer:
Verified
Correct Answer:
Verified
Q19: When databases are used to identify the
Q20: _ are a newer source of information
Q21: Which off the following is NOT related
Q22: Database marketing is criticized because it is:<br>A)
Q23: Which of the following is NOT an
Q25: An ad for pet health insurance contains
Q26: Which of the following companies employs a
Q27: Which of the following statements about direct
Q28: Shoppers Drug Mart gives customers Optimum cards,which
Q29: Loyalty programs achieve each of the following