Regarding the Use of Gross Margin as a Basis for Evaluating

Multiple Choice

Regarding the use of gross margin as a basis for evaluating salespeople's performance:

A) This is a good basis when the company sells different products with widely varying gross margins.
B) This takes selling expenses into consideration.
C) This rewards the salesperson who has the highest sales volume.
D) This is a poor basis for evaluating salespeople.
E) This encourages missionary selling activities.