An Accurate Generalization About Evaluating Sales Force Performance Is That

Multiple Choice

An accurate generalization about evaluating sales force performance is that:

A) Management should use as many bases as possible when appraising performance.
B) Qualitative bases for evaluation should not be used because they involve subjective judgement and personal biases.
C) In the evaluation process,salespeople should not be allowed to rate themselves.
D) The most useful bases for evaluating all salespeople are gross margin and net profit.
E) None of these is correct.