Multiple Choice
Why, in some cases, is repositioning required?
A) Due to poor advertising campaigns
B) Due to poor and ineffective product placement within stores
C) Because of changing customer tastes or poor sales performance
D) Because consumers feel that the product or service is overpriced
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Target marketing is the act of designing
Q10: What is the purpose of segmentation?<br>A)To identify
Q11: Social class is used for which of
Q12: ACORN, a segmentation analysis technique, stands for
Q13: Which of the following is a prerequisite
Q15: Analysis of biographic data allows supermarkets to
Q16: Why is segmentation important for organizational markets?<br>A)So
Q17: A segment must be accessible. This means
Q18: Positioning involves which of the following?<br>A)Designing a
Q19: Which of the following is a variable