Multiple Choice
Analysis of biographic data allows supermarkets to do which of the following?
A) To stock products in each of their stores more relevant to their customers' age, lifestyle and expenditure.
B) To make pricing adjustments
C) To analyse competitors' marketing strategies
D) To adjust their advertising, pricing and promotional strategy in order to compete against rival supermarkets
Correct Answer:
Verified
Correct Answer:
Verified
Q10: What is the purpose of segmentation?<br>A)To identify
Q11: Social class is used for which of
Q12: ACORN, a segmentation analysis technique, stands for
Q13: Which of the following is a prerequisite
Q14: Why, in some cases, is repositioning required?<br>A)Due
Q16: Why is segmentation important for organizational markets?<br>A)So
Q17: A segment must be accessible. This means
Q18: Positioning involves which of the following?<br>A)Designing a
Q19: Which of the following is a variable
Q20: What is the major strength of geodemographics?<br>A)Groups