Customized Marketing Is Which of the Following

Multiple Choice

Customized marketing is which of the following?

A) A market coverage strategy where a company decides to target several market segments and develops separate marketing mixes for each
B) A market coverage strategy where a company decides to target one market segment with a single marketing mix
C) A market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each
D) A market coverage strategy where a company decides to tailor its promotional strategy for each and every customer