Multiple Choice
A differentiated target marketing strategy exploits which of the following?
A) Exploits the differences between marketing segments
B) Exploits the differences between competitors' prices
C) Exploits the apathy of consumers
D) Exploits the new trends, fads and fashion
Correct Answer:

Verified
Correct Answer:
Verified
Q16: Why is segmentation important for organizational markets?<br>A)So
Q17: A segment must be accessible. This means
Q18: Positioning involves which of the following?<br>A)Designing a
Q19: Which of the following is a variable
Q20: What is the major strength of geodemographics?<br>A)Groups
Q22: Which of the following is an example
Q23: Customized marketing is which of the following?<br>A)A
Q24: The technique that is used by marketers
Q25: Effective segmentation requires that segments should consist
Q26: Which of the following is a determinant