Multiple Choice
What is the major strength of geodemographics?
A) Groups customers into segments
B) Links buyer behaviour to customer groups
C) Pinpoints potential interested customers
D) Breaks down a country into smaller segments
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Analysis of biographic data allows supermarkets to
Q16: Why is segmentation important for organizational markets?<br>A)So
Q17: A segment must be accessible. This means
Q18: Positioning involves which of the following?<br>A)Designing a
Q19: Which of the following is a variable
Q21: A differentiated target marketing strategy exploits which
Q22: Which of the following is an example
Q23: Customized marketing is which of the following?<br>A)A
Q24: The technique that is used by marketers
Q25: Effective segmentation requires that segments should consist