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  3. Study Set
    Foundations of Marketing Study Set 2
  4. Exam
    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    Which of the Following Is a Variable Used in Segmentation
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Which of the Following Is a Variable Used in Segmentation

Question 19

Question 19

Multiple Choice

Which of the following is a variable used in segmentation of consumer markets?


A) Behavioural
B) Psychographic
C) Profile
D) All are consumer segmentation variables

Correct Answer:

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