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    Retailing Management Study Set 3
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    What Is a Lifetime Customer Value (LTV), and How Is
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What Is a Lifetime Customer Value (LTV), and How Is

Question 27

Question 27

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What is a Lifetime customer value (LTV), and how is it estimated?

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The LTV is the expected contribution fro...

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