Directed to Ultimate Consumers, Consumer-Oriented Sales Promotions, or Simply _________

Multiple Choice

Directed to ultimate consumers, consumer-oriented sales promotions, or simply _________, are sales tools used to support a company's advertising and _________.

A) customer promotions; public relations
B) consumer promotions; personal selling
C) customer incentives; publicity
D) consumer incentives; direct marketing
E) customer draw; personal selling