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The Beef Council Promotes a Series of Ads in Which

Question 59

Multiple Choice

The Beef Council promotes a series of ads in which the tag line is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef.This type of ad is a(n) _________.


A) reminder institutional
B) competitive institutional
C) pioneering institutional
D) product differentiation
E) product advocacy

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