Multiple Choice
In planning and obtaining publicity, a frequently used tool is the _________, which is an announcement regarding changes in the company or the product line.
A) infomercial trade
B) news release
C) trade magazine
D) double-page spread
E) magazine insert
Correct Answer:
Verified
Correct Answer:
Verified
Q47: A sales promotion in which the consumer
Q49: Much of Google's success is based on
Q50: Bebe is a contemporary women's clothing store.When
Q51: One disadvantage of using the Internet as
Q52: The first 3-D advertisements were 30-second spots
Q53: One of the advantages associated with television
Q55: A sales promotion designed to encourage and
Q56: Directed to ultimate consumers, consumer-oriented sales promotions,
Q57: Showing ad copy to a panel of
Q59: The Beef Council promotes a series of