Multiple Choice
The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The ads ask readers to log onto www.pistachios.org to register to win a prize of pistachios for a year.The association is using a __________ to measure the effectiveness of its ads.
A) lottery
B) contest
C) premium
D) sweepstakes
E) deal
Correct Answer:
Verified
Correct Answer:
Verified
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