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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    Advertising That Promotes a Specific Brand's Features and Benefits Is
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Advertising That Promotes a Specific Brand's Features and Benefits Is

Question 201

Question 201

Multiple Choice

Advertising that promotes a specific brand's features and benefits is referred to as __________ advertising.


A) institutional
B) differentiation
C) pioneering
D) competitive
E) reminder

Correct Answer:

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