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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    There Are Five Common Approaches to Posttests: Aided Recall, Unaided
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There Are Five Common Approaches to Posttests: Aided Recall, Unaided

Question 200

Question 200

Multiple Choice

There are five common approaches to posttests: aided recall, unaided recall, attitude tests, _________, and sales tests.


A) exposure testing
B) inquiry tests
C) performance tests
D) experience tests
E) comparison tests

Correct Answer:

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