In Television or Radio Advertising, Rating Refers to

Multiple Choice

In television or radio advertising, rating refers to

A) the relative quality of the show or program during which an ad will be seen or heard.
B) the relative popularity of the show or program during which and ad will be seen or heard.
C) the percentage of households in a market that are tuned to a particular television or radio station.
D) the genre of programming such as comedy or drama for television or talk show versus music on the radio.
E) the percentage point value of advertising on any given program, the more popular the show, the higher the price (based on the point value) .