Solved

Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements

Question 265

Multiple Choice

Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience.In order to accomplish this communication goal, marketers conduct __________ before advertisements are placed in a medium.


A) pretests
B) blind ads
C) efficacy trials
D) matrix evaluations
E) alternative media searches

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q260: Pulse scheduling would most likely be used

Q261: Sales promotions that usually offer a discounted

Q262: Limited-service agencies refer to<br>A)advertising agencies that specialize

Q263: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5

Q264: Taco Bell introduced its new low-fat Border

Q266: Trice Jewelers is a high-end independent jeweler

Q267: Tests conducted before an advertisement is placed

Q268: Sales promotions that require participants to submit

Q269: Method of obtaining nonpersonal presentation of an

Q270: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5