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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
  5. Question
    Taco Bell Introduced Its New Low-Fat Border Lights Fare by Giving
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Taco Bell Introduced Its New Low-Fat Border Lights Fare by Giving

Question 264

Question 264

Multiple Choice

Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.In this example Taco Bell used a sales promotion technique called


A) a self-liquidating premium.
B) a special deal.
C) a rebate.
D) sampling.
E) continuity.

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