Multiple Choice
Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.In this example Taco Bell used a sales promotion technique called
A) a self-liquidating premium.
B) a special deal.
C) a rebate.
D) sampling.
E) continuity.
Correct Answer:

Verified
Correct Answer:
Verified
Q110: Any paid form of nonpersonal communication about
Q260: Pulse scheduling would most likely be used
Q261: Sales promotions that usually offer a discounted
Q262: Limited-service agencies refer to<br>A)advertising agencies that specialize
Q263: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
Q265: Because advertising is expensive, marketers want to
Q266: Trice Jewelers is a high-end independent jeweler
Q267: Tests conducted before an advertisement is placed
Q268: Sales promotions that require participants to submit
Q269: Method of obtaining nonpersonal presentation of an