Multiple Choice
Limited-service agencies refer to
A) advertising agencies that specialize in multiple aspects of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services.
B) advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services.
C) the company's own advertising staff, which may provide full services or a limited range of services.
D) advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, or buying previously un-purchased media space, with the exception of providing Internet services
E) advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, or buying previously un-purchased media space, with the exception of providing Internet services,
Correct Answer:

Verified
Correct Answer:
Verified
Q110: Any paid form of nonpersonal communication about
Q257: FIGURE 16-9 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-9
Q258: The three primary types of product advertisement
Q260: Pulse scheduling would most likely be used
Q261: Sales promotions that usually offer a discounted
Q263: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
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