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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    Sales Promotions That Usually Offer a Discounted Price to the Consumer
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Sales Promotions That Usually Offer a Discounted Price to the Consumer

Question 261

Question 261

Multiple Choice

Sales promotions that usually offer a discounted price to the consumer, which encourages trial of the product are commonly referred to as a _________.


A) deals
B) tasters
C) samples
D) coupons
E) premiums

Correct Answer:

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