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FIGURE 16-9 -What Is a Point of Purchase Display (Like the Nabisco

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FIGURE 16-9 FIGURE 16-9 -What is a point of purchase display (like the Nabisco one shown in Figure 16-9 above)? Discuss two reasons why firms use them.
-What is a point of purchase display (like the Nabisco one shown in Figure 16-9 above)? Discuss two reasons why firms use them.

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Point-of-purchase displays are often use...

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