Multiple Choice
In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.
A) market segment
B) demographic cluster
C) organizational buyer
D) ultimate consumer
E) qualified prospect
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Doris Lewis owns Lewis Edibles, Inc., a
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Q5: A commonly used term that focuses on
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Q9: Frequency marketing is a strategy that focuses
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