When Compared to a Multiple-Products-Multiple-Market Segments Strategy, a One-Product-And-Multiple-Market-Segment Strategy

Multiple Choice

When compared to a multiple-products-multiple-market segments strategy, a one-product-and-multiple-market-segment strategy

A) is a much more effective means of meeting consumers' individual needs.
B) creates greater cost savings in manufacturing costs.
C) is a more effective way of meeting organizational objectives.
D) have significantly higher distribution costs.
E) is more profitable since you can charge the new segment higher prices without changing the product.