FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1") .Similarly, assume the medium market (shown by a "2") is twice the size of the small market.The largest potential market segment is for

A) students that live in a dormitory.
B) students that live in an apartment.
C) students that are day commuters.
D) students that are night commuters.
E) faculty or staff members.