Marketing Mix Refers to

Multiple Choice

Marketing mix refers to

A) the selection of product benefits and attributes that to be added or subtracted to a given product in order to create variations within a product line.
B) the specific ratio within a budget that divides resources between advertising, promotions, and sales.
C) the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
D) the allocation of resources within a firm towards individual marketing programs.
E) the specific environmental factors that impact marketing decisions for a particular product at any given time.