Customer Value Refers to

Multiple Choice

Customer value refers to

A) the need of a customer to receive the highest quality product at the lowest possible price.
B) the degree to which a customer is willing to sacrifice quality for price.
C) the range of price (from lowest to highest) a customer will ultimately be willing to pay for a specific level of quality.
D) the potential long-term profits that can be generated by a single customer over time if a firm is able to keep him or her as a loyal customer.
E) the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.