In 1952, General Electric's Annual Report Contained This Statement: "The

Multiple Choice

In 1952, General Electric's annual report contained this statement: "The concept introduces.....marketing....at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

A) hard-sell strategy.
B) age of consumerism.
C) sales concept.
D) marketing concept.
E) management concept.