Question 1

Explain the link between Southwest Airlines responsiveness to customers and the organization's value chain.

Accepted Answer

The answer of Explain the link between Southwest Airlines responsiveness...

Question 2

Define and discuss the relationship of functional-level strategy and the value chain.

Accepted Answer

The answer of Define and discuss the relationship of functional-level...

Question 3

What is a major source of information about the causes of poor quality?

Accepted Answer

A) Quality reports 
B) The customer 
C) Employees 
D) Managers 
E) Stock prices

Question 4

Good value chain management requires that marketing managers focus on defining their company's business in terms of the customer needs it is satisfying and not by the type of products it makes.

Accepted Answer

A) True 
 B)False

Question 5

Differentiate between the three types of facility layouts described in the text.Provide an example of the type of products produced by each type.

Accepted Answer

The answer of Differentiate between the three types of facility...

Question 6

Wal-Mart,the US retailing giant,has created the most efficient ________________ function in the retail industry by tightly controlling the flow of goods from its suppliers through its stores into the hands of customers.

Accepted Answer

A) Production 
B) Materials management 
C) Service 
D) Marketing 
E) Information systems

Question 7

___________ is a measure of the amount of inputs used to produce a given amount of outputs.

Accepted Answer

A) Efficiency 
B) Quality 
C) Labor productivity 
D) Flexibility 
E) Responsiveness

Exam 9: Value-Chain Management: Functional Strategies for Competitive Advantage