Two Sources of Horizontal Conflict Are Common

Multiple Choice

Two sources of horizontal conflict are common. It may occur when __________.

A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective
B) disagreements arise over how profit margins are distributed among channel members
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention
D) a channel member bypasses another member and sells or buys products direct
E) dual distribution causes conflict when different types of retailers carry the same brands