A Large Company Produces Paint and Other Home Decorating Products

Multiple Choice

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose?

A) a contractual vertical marketing system
B) an administered vertical marketing system
C) a corporate vertical marketing system
D) an integrated marketing system
E) a retailer-sponsored cooperative