-Figure 7-3 Above Shows the Top Ten Prime-Time Broadcast TV

Multiple Choice

-Figure 7-3 above shows the top ten prime-time broadcast TV shows during a recent May sweeps week. If an advertiser such as Apple wanted to buy time on one of these TV shows, which of the following statements would be most accurate?

A) People who like reality TV are more likely to watch ABC than FOX.
B) Apple should advertise on NCIS: Los Angeles since the rate CBS would charge is the same as the rate FOX would charge for American Idol.
C) Apple would advertise on Dancing with the Stars - Results and NOT Dancing with the Stars because the proportion of the TV households actually tuned into the former is greater than the latter.
D) Of all households with TVs in the U.S., fewer households watched American Idol - Wednesday than American Idol - Thursday.
E) The cost of an advertisement shown on American Idol - Thursday would cost more than one aired during Dancing with the Stars - Results.