Enlightened Carmakers Hired Women Designers,engineers,and Marketing Executives to Better Understand

Multiple Choice

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

A) meeting the expectations of men during the car purchasing process was more difficult than meeting those of women.
B) men make the majority of car purchasing decisions.
C) women and men think differently about the car-buying experience.
D) women care more about quality than men.
E) men care more about price than women.