It Is Difficult to Overthrow a Brand Leader Once Stimulus

Multiple Choice

It is difficult to overthrow a brand leader once stimulus discrimination has occurred because the leader has had a longer period to teach consumers to associate the brand name with the product. In general, the longer the period of learning:

A) the less likely the consumer is to discriminate.
B) the more likely the consumer is to discriminate.
C) the more likely the consumer will generalise.
D) none of the above.