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According to the Right-Brain, Passive-Processing-Of-Information Theory, the Most Effective Advertisements

Question 20

Multiple Choice

According to the right-brain, passive-processing-of-information theory, the most effective advertisements would be:


A) long television commercials with strong visual emphasis.
B) short television spots repeated frequently.
C) radio spots that have very little verbal content.
D) magazine ads with technical explanations.

Correct Answer:

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