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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 6: Consumer learning and involvement
  5. Question
    According to the Three-Hit Theory, Repeating an Ad More Than
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According to the Three-Hit Theory, Repeating an Ad More Than

Question 21

Question 21

True/False

According to the three-hit theory, repeating an ad more than three times is a wasted effort.

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