For ____-Involvement Purchases, the Central Route to Persuasion, Provoking Considered

Multiple Choice

For ____-involvement purchases, the central route to persuasion, provoking considered thought about the product, is likely to be a highly effective marketing strategy. For ___-involvement purchases, the peripheral route to persuasion is likely to be more effective.

A) high; low
B) low; high
C) high; medium
D) none of the above.