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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Dividing an Overall Market into Homogeneous Groups Based on Gender
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Dividing an Overall Market into Homogeneous Groups Based on Gender

Question 22

Question 22

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Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

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